Advertising industry icon Jean Remy von Matt and the books of his life. With Jörg Thadeusz
He is the creative force behind Germany’s best-known advertising agency, Jung von Matt. He came up with legendary German slogans such “Geiz ist geil” and “BILD dir deine Meinung”. He is a great copywriter and creator of countless advertising campaigns: Jean Remy von Matt.
In 2025, he penned his memoir Am Ende [“At the End”], a look back on a highly productive life – and marketed it as “the first book that gets worse and worse from the beginning to the end.” But what is the literature that has shaped and accompanied him throughout his life? Which genres, which novels and which short stories have inspired and nudged Jean-Remy von Matt? In conversation with presenter and author Jörg Thadeusz, he delves into his reading biography as part of our popular “books of my life” series, following in the footsteps of previous guests such as Klaas Heufer-Umlauf, Atze Schröder, and more. What books will we be talking about? There’s only one place to find out: at lit.COLOGNE on March 11. It’s sure to be “supergeil”!
Contributors
Jean-Remy von Matt
Jean-Remy von Matt, born in 1952, is co-founder of the Hamburg-based… This text was shortened for this overview. Follow the more-link to read the full text.
Jörg Thadeusz
Jörg Thadeusz was born in 1968 and is one of the most experienced … This text was shortened for this overview. Follow the more-link to read the full text.
Books
Event data
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Date:
Wednesday
11. March 2026
17:30 -
Pre Pre sale price (fees excluded) ab 22 €
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Accessibility
- Induction loop Available
- Wheelchair friendly + toilets Available
- Assistance dogs welcome Available
